About Us

Who We Are

Founded in 2013, we’re based in Hawthorne, New York. We’re all about helping law firms shine online. Our team works together remotely to deliver top-notch SEO and digital marketing services.

Our Story

In 2011, Nick Kringas left the restaurant industry, hungry for a new challenge. Using his self-taught SEO skills, he signed his first client—the restaurant attorney who helped him obtain multiple New York State liquor licenses. That client is still with us today, over a decade later.

Nick’s journey led him to focus on law firm SEO after he successfully ranked sites for competitive personal injury keywords. This success, combined with the high stakes of legal marketing, led to the birth of our company.

By November 2013, we were officially incorporated. We’ve since helped law firms dominate Google’s first page, bringing in hundreds of consultation requests each month for our clients.

Thanks to our strategies, law firms across the country now receive hundreds of consultation requests from potential clients every month.

What We Promise You

Your Website, Your Rules

You own everything—no strings attached.

Direct Access

Get in touch with a partner, not just any account rep.

Flexible Partnerships

We work month-to-month, no long-term contracts.

Exclusive Focus

We partner with only one firm per practice area and location.

Our Values

Give

We deliver 10 times more value than we are paid. Clients feel better off than when they found us.

One Team

We play to win, together. We push each other to be great and are prepared to win.

This Is My Company

Each of us is responsible for the health and success of our company. We share in the success we help create.

Always Learning

There is only winning and learning. In every adversity is the seed of an equal or greater benefit.

Punching Above Our Weight

We maximize resources and find excellence inside or outside the team to deliver exceptional results.

World-Class Service

Detail-oriented planning for every step of the client journey ensures nothing is left to chance.

Meet Our Team

Our team is spread across the globe, working together remotely to deliver top-notch SEO and digital marketing services.

Nick Kringas

President & CEO

Founder who started it all in 2011. A self-taught SEO expert who transitioned from the restaurant industry and still drives the vision forward.

Kellen Bachman

Head of Client Strategy

Partner ensuring every client has an exceptional experience and strategic guidance throughout their journey.

Glenroy Boatswain

Technical SEO Analyst

Expert in technical SEO analysis and implementation.

Alexis

Technical SEO Analyst

Specializes in technical SEO strategies and optimization.

Conch Cadeliña

Technical SEO Analyst

Focused on technical SEO analysis and performance improvements.

Kamran Arshad

Full Stack Developer

Builds and maintains the technical infrastructure powering our solutions.

Ready to Work Together?

Let’s discuss how we can help protect your search authority during your next domain migration.